Since 1976 I have surveyed brand purposefulness of organisational systems. Grameen is the most purposeful organisation I have ever surveyed	.
.	Examples of least purposeful organisations I have ever surveyed: Andersen (1998) - an acromonious internal split left accountants without the rich information technology consultany (now accenture) the firm had built ; in striving to put global accountancy on such hi-growth paths they gave up on society's licence to be true and fair Enron 1993-2001 - 8 years that compounded a small company into one of the world's 50 biggest economic powers and back to nothing Wall Street Investment banks since subprime (corresponding leverage ratiings rising from12:1 to 40:1); what you get when a nation superpowers unseen wealth's compound risks Non-purposeful organsiations multiply blindwill or badwill. They are measured so that one coordinate takes from all others every quarter. This spreads cancerous conflicts between all others. This dilutes any purpose the organsiation may have originally been founded to serve This is due to the biggest mathematical error ever governed. When the accountants raced to go global fro te late 1980s, they imosed a monoply of measuremnt that devalued trust-flow and transparency. By 200, this was published in Unseen wealth Reports that forecast expoential compounding of risks - more and more bubbles - until or unless goodwill's 2nd auit (oopsoite way round maths from how much did ine side take from all the others) was included in the way that corpoaret perfmance was governed and reported
Grameen has the world's most inspiring purpose: end poverty; its social business model has compounded investment in that over 34 years. Every coordinate of productivity and demand it has invited into its goodwill and value multplying circle it has been deetermined to ensure entrepreneurial win-win-wins with	.

There are 2 ways to discover why the world needs more systems like Grameen. The right hand-side relies on mathematics that I am happy to offer to people who seriously want to know. However, this web focuses on Dr Yunus' approach in his book "creating a world without poverty - Social Business, Future of Capitalism". This is to say to youth and communities - why not try mappimg organsastions around a deep purpose if one energises you; join in peer to mpeer citizen and youth networks that action learn how to do this sustainably. The beauty of the microenetrepreneur model is you start small, test expecting fast but low cost failures, keep persevering, once you have configured a win-win-win model invite open replication. 

OPEN ACCESS Networks -coming soon

.Yunus10000 dvd - 10000 youth dialogue starts mid october 08 worldwide - details emerging http://erworld.tv/ & http://yunus10000.com/

.Yunus1000 bookclub worldwide

.Yunus1000 Forum -annual in every Future Capitalism city -being tested in London spring 09

.Yunus100Forum - monthly in every city developing Future Capitalism seaches & collaboration  partners- straing in London Oct 08

.Bangla 5000 worldwide - social action group starting soon worldwide

.SMBA -starting Paris Spring 09

.Yunus collaboration cafe 10 - dhaka, london, paris, new york, DC, why not your city

This fieldbook completes an entrepreneurial research trilogy begun in 1984 with what Americans called The 2025 Report. 

Readers are invited to play a mapping game. This values a hi-trust governance system which we call goodwill multiplication. Back in 2000 it was concluded by an eminent survey “Unseen Wealth” of financiers, economists and lawyers that: • Intangibles (ie how freely trust flows purposefully in service and knowledge economies) are a missing measurement system which humanity needs the 21st century’s largest organisations –and free markets - to agree to be seen to make transparent • Until or unless people who make decision for the world’s largest organisations map with this missing system , they will compound untold risks Early fatalities of unseen wealth were Enron and the Big 5 accountant Andersen, and soft power advocates may argue the goals of what acheiving peace in Iraq was thought to involve when a white house rushed into war. Today’s crash of wall street’s investment banks and worldwide credit systems is caused by the same missing system –macro leaders who simply do not have relevantly detailed information to see what compound whole truths or conflicts they are committing exponentially into the future. The bad news is we are not going to design systems that prevent global crashes until we understand the missing maps of goodwill multiplication. The good news is that almost every “sustainability crisis “ the world is facing from extreme poverty to climate crises drowning in carbon energy to burdening costs of healthcare to education that empowers 7 billion brilliant jobs worthy of human lifetimes becomes simpler one people understand what hi-trust human relationship system need to monitor every quarter. Due to some accidental beliefs of professional monopolies around 1984 when the invention of the spreadsheet started networking the globalization of business, one metric- how much can one side take every quarter from all other coordinates of productivity and demand became superpowerful. For a generation of spreadseeting professionals it became the driver of big organizations and global markets over the last quarter century. Step back for a few seconds logical reflection. Is it not obvious that monopoly of decision-making by : “How much you take from the rest of the world every quarter” is literally the least sustainable measure of success human beings could choose to design your and my lifetimes around? Truth’s sustainability (Gandhian satyagraha) is governed not by what has just been done but by understanding what future exponential up or down is compounding. Because sustainability integrates the quality of human relationships around purpose, it is what mathematicians call a bayesian measure –one that has information pertinent to forecasting what futures will systematically happen unless changes are made. Goodwill or badwill is measurable into the future because the quality of most of the trust relationships connecting purposeful gravity has already been made. So leadership can be informed by exponentially measuring ahead of time where a system is spinning – sustainably up or crashing down. There is one more critical and vital pattern rule to know about if you want every co-worker to be emotionally and socially intelligent at goodwill multiplication. The trajectory which any human organizational system or value exchanging marketplace is connecting with the future is not straight line. Future historians including my father’s work at The Economist as far back as the 1960s understand that both the surprising and future shocking characteristics of exponential curves is they look straight live until they tip. Once they tip growth or destruction happens very fast – and intervention of a crashing system so becomes impossible or more costly than letting it crash. Debating future scenarios openly and curiously from every diverse angle is the best prevention against future shock – and we could use the internet to do this if we agreed that for example the purposes of the millennial goals are the ones that this generation – the one that designs being more worldwide connected than separated – wants to be its investment in future generations. Whilst this book is based on every bit as detailed maths as tangible accounting, here is a diference that microeconomists and pursposeful entrepreneurs stand up for. Namely action learning around purposeful goodwill multiplication in this post industrial age of value differentiation – demands that everyone involved with a system has transparent access to questioning what information is changing in the environment as well as inside the organizations’ flows of human relationships. This book will fail if it is understood by one or two professions but not by every human being who sincerely tries to elad a productive life and inspiring peer to peer learning curve. So, our promise to the reader is that you need no more maths than • understanding the difference between multiplication and addition; • using any truly designed and deeply updated map. The compound destruction of the globalisation finance came about through very western logics over the last quarter century – macro logics of top-down power, where theories increasingly got sponsored only when their conclusion was the big gets bigger is the best that globalisation can get. Fortunately there is a region of the world that has been experimenting with a micro approach to governance for 25 years –the sort of Gandhian flows that Einstein among others refereed as being pivotal to sustainable world futures and goodwilled leadership. It already maps goodwill multiplication with the missing system. So the order of play of this book is: To look at cases of the epicentre of goodwill multiplication – Bangladesh and Grameen bank Emerge the model that connects win-win-wins of every agent of productivity and demand connected around vital purpose Compare this with some daring purposeful organisations in India and in the west such as whole foods and Interface and at the South’s Free University. In part 2 we will track back on how the official orthodoxy of the last 25 years remains so powerful. However simply we map goodwill multiplication, there is no guarantee that the world’s media and 20th century professions will decide to use goodwill mapping. We try to rehearse the whole range of defensive arguments that those who prefer to rule only by how much did one side take instead of governing by 2 systems will make We conclude with 10 questions on what’s at stake for the 21st Century.